Set A Goal, Make a Plan, Save Automatically

For the Media

Help us spread the message of building wealth. Below you will find ideas and public service announcements for the media.

Savings Stats

  • In Washington, 17% of individuals reported that over the past year, their household spent more than their income (not including the purchase of a new home, car, or other big investment) - FINRA 2012 Financial Capability Study
  • In Washington, only 41% of individuals have set up a rainy day fund to cover emergency expenses - FINRA 2012 Financial Capability Study
  • 30% of Americans say they have less than $1,000 in savings - EBRI 2012 Retirement Confidence Survey
  • Parents believe there are several areas of personal finance where their kids need to improve. The top three mentioned were how to stick to a budget and live within their means (48%), how to save money (42%) and how to invest money wisely (33%) - Charles Schwab 2010 Families & Money Survey

How Can The Media Get Involved?

  • Run Savings PSAs
    Donate some air time to the America Saves Week PSAs. For more information, contact Lyn Peters at (360) 902-8731 or
  • Run a Savings Tip of the Day
    Run a savings tip of the day or savings tips article in your newspaper or blog.
  • Run a Local Story
    Run a story about how your local asset building coalition is helping members of your local community build wealth.
  • Post a Blog Entry about Washington Saves Week
    Post a blog entry about Washington Saves Week and then link to the Washington Saves Web site
  • Encourage Readers to Submit Their Savings Tips
    Allow visitors to your blog to submit their savings strategies and cost cutting tips.

Media Contacts

Lyn Peters, Director of Communications, DFI
(360) 902-8731 or

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